About the project

We partnered with the Juliet agency to develop a sustainability microsite for Shawn Mendes' tour, aimed at promoting sustainable practices and encouraging fans to take action towards sustainability. The microsite was designed to be a platform for Shawn's fans to learn more about sustainable touring and provide them with resources to make a positive impact.

Objectives:

1. Develop a visually engaging and informative microsite that is accessible and easy to navigate for users.
2. Create a platform that encourages environmental awareness and provides resources for fans to make a positive impact.
3. Showcase Shawn's commitment to sustainable touring and encourage fans to take action towards a greener future.
4. Promote the microsite across Shawn's tour and social media channels and engage fans in the conversation around tour sustainability.

Target Audience:

Our target audience was Shawn Mendes' fans who were interested in tour sustainability. We wanted to create a platform that would appeal to both new and long-time fans and provide them with the information they needed to make a positive impact on the environment.

Design Considerations:When developing the microsite, we collaborated with the Juliet Agency to create a visually engaging and informative platform for users. We focused on creating a user-friendly interface that would make it easy for fans to find the information they needed. Additionally, we integrated social media features to encourage user engagement and allow fans to share their experiences. We also included resources for fans to take action towards sustainability, such as tips on reducing their carbon footprint and links to environmental organizations. Finally, we showcased Shawn's commitment to sustainable touring and provided fans with an insight into the tour's sustainability efforts.

UX Highlights:

• Clean and intuitive design that is easy to navigate and explore
• Interactive features that encourage user engagement and social sharing
• Resources for fans to take action towards sustainability, such as tips and links to environmental organizations
• Showcase of Shawn Mendes' commitment to sustainable touring and insight into the tour's sustainability efforts
• CMS driven statistics allowing for easy updates from the field

Outcomes:

The sustainability microsite was well-received by Shawn's fans and helped to raise awareness around sustainable touring practices. Fans engaged with the content and shared their experiences on social media, spreading the message of sustainability further. The microsite also helped to showcase Shawn's commitment to sustainable touring, further enhancing his reputation as a socially conscious artist. Overall, the microsite was a success and demonstrated the potential for artists to use their platform to promote positive change.